Bulgari (also spelled Bvlgari) is a Italian luxury brand famous for jewelry, watches, fragrance, and hotels. It was founded by Sotirios Bulgaris, a Greek jeweler who moved to Rome in 1881. The company grew through the 20th century to become an international brand known for their architectural metalwork, often featuring gold links and heavy steel. They are also famous for their colored gemstones and diamonds. One of their most iconic designs is the Serpenti, a collection of jewelry and watches made in the shape of a coiling snake and often decorated with pavé gemstones. The company’s trademark name, BVLGARI, is written in the Latin alphabet.
Elizabeth Taylor was famous for her love of Bulgari jewelry. She had an extensive collection of diamond and gemstone pieces that were custom made for her, including a gold Serpenti bracelet that was designed to look as if it were slithering up her arm. Her personal jewelry was displayed during Bulgari’s 125th anniversary exhibition.