The fantasy bra is a brassiere bejeweled with precious gemstones such as diamonds, rubies, and others. For over two decades, the lingerie brand, Victoria’s Secret, has been designing fantasy bras and showcasing them each year at their annual fashion show. The gemstones are worth millions of dollars, making the fantasy bra the most expensive bras ever made.
The Red Hot Fantasy Bra and panties worn by Gisele Bündchen in 2000 won a place in the Guinness World Records as the most expensive lingerie ever designed. Appraised for $15 million, the design contained over 1,300 precious stones, including Thai rubies. It is still the priciest item Victoria’s Secret has ever designed.