Hermès of Paris was founded in 1837 by designer Thierry Hermès. Over the next hundred years, the Hermès company became a worldwide luxury retailer selling upscale luxury goods such as scarves, bags, and fragrances. They began designing and selling jewelry in the 1950s. Hermès jewelry pieces span the spectrum of design, from modern leather and enamel bracelets to gold and diamond bracelets that cost over $100,000 each. Hermès designs have been worn by cultural icons including Grace Kelly and Jane Birkin. The brand is known for rejecting mass production, instead choosing to have their goods handmade at mid-size specialty workshops located in France.