The “Meghan Markle effect” is in full, well, effect on the jewelry and fashion industries.
Even before becoming a duchess, anything worn by the former Suits star had garnered an incredible amount of attention. Currently, the net value to brands that Markle endorses is estimated to be $212.1 million. But Markle’s influence has stirred up mixed feelings in businesses like Birks.
The Canadian jewelry brand that Markle has become an unofficial face of recently shared how quickly their pieces sell out ever since the newlywed wore a pair of their earrings to the Invictus Games (her first public appearance with Prince Harry) in 2017.